PENINSULA TOWN CENTRE

PENINSULA TOWN CENTRE

PENINSULA TOWN CENTRE

THE MISSION

Peninsula Town Center aims to provide you with a delightful and enjoyable shopping experience, being your one-stop for dining, shopping, and entertainment.

THE WORK

Ameritech Digital spent countless hours coming up with a solution that not only met the needs and requirements of the client but also exceeded expectations for this company!
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About Client

Located in Hampton Virginia, the Peninsula Town Center is a lifestyle mall that offers amenities such as shopping, dining, amusement, residence, and office space. The PTC Mall is a project of Tabani Group that is a real estate behemoth in the US. Therefore, the bar was set at the highest, and we had to come up with something that would suffice the expectations of the client of such scale.

PROJECT BRIEF

The PTC Mall was struggling with its online presence as their website was lacking in proper user interface and user experience. The website speed was terribly slow, and the web traffic was dropping every single day. This meant only one thing: the mall was losing revenues as more and more people search for malls and their facilities online before physically visiting such places. COVID-19 has impacted all businesses around the world, so the biggest challenge was to build a high-value website, which would enhance PTC brand credibility and people would feel safe visiting the mall.

SOLUTION

Our team of developers revamped the existing website by improving its UX & UI. To make the online visitors feel the vibe of PTC mall, we added an appealing mall video on the top section of the home page. Our developers have created a detailed map of PTC to make the navigation easier through the mall; it would also save the time of customers as they could easily find their favorite brand outlets and shops. Our SEO experts have taken care of technical SEO and improved the GMB listing to improve the website rankings for location-based searches.

RESULTS

The modern website with advanced features and high-quality content did the job for PTC mall, and they were back to business after a long slump during COVID-19. Having a highly functional website aligned with their business goals helped them get real results in a short period of time. The intuitive page layouts and user-friendly navigations enhanced the online customer's experience and increased the chances of online visitors visiting the PTC mall. Moreover, our SEO efforts and GMB optimization improved the rankings and increased the organic traffic of the website.

OUR
DIGITAL PRESENCE

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Peninsula Town Center, located in Hampton's Coliseum Central Business District, houses over 70 restaurants and stores. The center, which includes prominent businesses such as JC Penney and Target, also includes luxury housing, specialty shopping, Bryant & Stratton College, and two public parks.

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